With rapid growth for consecutive years since 2012, Gym1 is one of the hottest consumer products companies in the Kids and Adult indoor fitness arena. Engineered by two Harvard graduates to keep their own kids healthy, Gym1 also helps parents tackle the growing child obesity epidemic by offering a versatile, action-packed product line loved by children that replaces screen time with active playtime conveniently inside the home. Within a few short years, Gym1 has grown from its successful crowd-funding, scaled e-commerce sales of its patented home exercise system domestically via its exciting commercials and fitness partnerships, and is currently in the early stages of expanding into retail stores and internationally.
The startup name in 2012 was playful, but the new name “Gym1” better emphasizes the evolving focus of the product line’s health benefits and our long-term commitment to more formalized fitness options for kids and adults. The “1” in Gym1 was chosen because customer feedback over the years cites it as “one and only Gym” that their household really actually uses regularly–mainly due to its compact versatility and wide variety of accessories that plug into the core doorway unit for both kids and adults. The “1” correlation also surfaced from the hundreds of customer survey results that showed most families were still using the products for approximately “1” hour a day even “1” year later after purchase.